Adidas has canceled plans to release a sneaker adorned with rubber fasteners after an image of the shoe posted on the Adidas Originals Facebook page ignited a firestorm of controversy. The photo of the shoes, dubbed JS Roundhouse Mids
by the company, is captioned, "Tighten up your style with the JS
Roundhouse Mids dropping in August. Got a sneaker game so hot you lock
your kicks to your ankles?"
Critics, including the Rev. Jesse Jackson, have called the $350 shoe racist and intensive, saying it evokes the era of slavery.
"You have GOT to be KIDDING ME ! Shackles ?? Really ??" one Internet poster wrote.
"Horrible," added another
Criticism was not universal, however. The photo received nearly 38,000 likes on Facebook. But that was not enough to stop Adidas from canceling the shoe, which was expected to hit stores in mid-August.
In a statement emailed to ABC News, Adidas defended the shoe and its designer, Jeremy Scott,
saying, "Our collaboration with Jeremy Scott has always stood for
creativity and originality. Jeremy Scott is renowned as a designer
whose style is quirky and lighthearted and his previous shoe designs for
adidas Originals
have, for example, included panda heads and Mickey Mouse. The design of
the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's
outrageous and unique take on fashion and has nothing to do with
slavery."
In the same statement, however, the company also apologized for the
shoe, saying, "Since the shoe debuted on our adidas Originals Facebook
page ahead of its market release in August, adidas has received both
favorable and critical feedback. We apologize if people are offended by
the design and we are withdrawing our plans to make them available in
the marketplace."
Designer Scott has said the shoes were inspired by a 1980s children's
toy called My Pet Monster, which has similar shackles. "My work has
always been inspired by cartoons, toys and my childhood," Scott told
the Associated Press in a statement.
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